| Identity |
|
|
|
Business logosThrough subtle messages, a logo must describe the history, characteristics, strengths and mission statement of a business, with just a quick glance. The logo characterizes and distinguishes a business, speaking of its essence. It's a symbol made to last through time. Coordinated imageThe business card, the letterhead, the envelope, and all business forms rigorously coordinated. A business that presents itself in an integrated way communicates strength and reliability. BrandsThe brand is the clothing in which the product presents itself, positions itself, and identifies itself in the market. The brand must have the power to stay current over time and to increase its effectiveness with use. Like the logo, the brands that a business produces can also serve to make itself identifiable beyond specific languages and culture. PackagingA product needs to have a "dress," to characterize it and to insure good market visibility. Effective packaging based on market studies distinguishes a product for its image, functionality, and qualities, and it creates a strong attractive force to draw in target customers. Without forgetting about the budget.
|



